OOH Location Intelligence Report

Prepared for

Client

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City: – • OOH Type: – • Period: – → –

Monthly Impressions

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Gross (sum) untuk periode terpilih

Avg Impressions / Day

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Derived dari monthly impressions

Avg Reach / Day

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Unique reach estimation

Avg Frequency

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Impressions ÷ Reach

Location Scores

POI Score

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Avg in period

Technical Score

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Avg in period

Traffic Score

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Avg in period

Demographic Score

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Avg in period

Executive Summary

Ringkasan singkat untuk pengambilan keputusan.

Overall Performance

Total Score

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Avg in period

Best Day (Impressions)

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Kontributor harian tertinggi

Key Insights

Peak Hours: 08:00 (Morning), 17:00 (Evening)
Dominant Age: –
Dominant Gender: –
Top Place Category: –
Top Interest Segment: –

Location Intelligence Panel

Catchment Radius

500m

Highlighted trade area around the site

POI Score

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Dominant Category

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Main Traffic Direction

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Catchment Population

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Area Type

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Traffic Density

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Address

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Coordinates

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How to read this panel

This panel summarizes the location context (trade area, surrounding points of interest, and traffic intensity) for quick planning decisions.

Monthly Impressions

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Gross (sum)

Avg Reach / Day (Unique)

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Derived from monthly reach

Avg Frequency

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Impressions ÷ Reach

Performance Trends

Impressions, Reach, dan Frequency dalam periode terpilih.

Quick Insights

Total Impressions: –
Best Day (Impressions): –
Highest Week: –

Notes

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Avg Impressions / Hour

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Rata-rata potensi tayangan per jam

Peak Hour

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Kontribusi: –

Avg Impressions / Day

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Derived dari monthly

Total Score

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Ringkasan kualitas lokasi

Hourly Traffic Pattern

Estimasi potensi views per jam.

Peak Hours

Morning: 08:00
Evening: 17:00
Highest Hour Contribution: –

Interpretation

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Audience Composition

Ringkasan demografi dan segmentasi audiens di sekitar lokasi.

Gender

Age Distribution

Vehicle Types

Interest Segmentation

Audience Insights

Dominant age group: –
Top interest segment: –
Top place category: –

OOH Location Photo

Dokumentasi visual lokasi (untuk verifikasi lapangan).

Technical Notes

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Visibility Summary

Viewing direction: –
Obstruction risk: –
Recommended creative: –

Insights Location Performance Summary

Ringkasan sumber data dan cara perhitungan (untuk audit & transparansi).

Insights

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Disclaimer

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