Outdoor Media Analytics
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Outdoor Media Performance Report
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Period: –
Generated by PickOOH
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Estimated Exposure
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Benchmark: –
Business Potential
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Score (avg)
Traffic Exposure Index
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Score (avg)
Audience Match Index
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Score (avg)
Method Summary (simple)
Estimasi exposure dihitung dari kombinasi volume traffic, pola jam sibuk, serta faktor visibilitas lokasi. Angka bersifat
estimasi terkalibrasi
untuk perbandingan antar lokasi dan penyusunan paket penjualan.
Location Photo
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Location Intelligence
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Catchment Radius
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Total POI
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Dominant Category
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Main Traffic Flow
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Catchment Population
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Area Type
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Filter
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City
Lokasi
Tipe OOH
Date From
Date To
Apply
Last 30 days
Reset
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Comparison Mode
Bandingkan skor antar titik OOH dalam kota yang sama
Lokasi Utama (Selected)
Lokasi Pembanding #1
(Pilih lokasi pembanding)
Lokasi Pembanding #2 (Opsional)
(Opsional)
Nearby only (≤ 1 km)
Recommended:
Moderate
Low Visibility
Compare
Export CSV
Close
Pilih minimal 1 lokasi pembanding.
Hasil perbandingan akan muncul di sini setelah Anda menekan tombol Compare.
Commercial Activity Index
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avg pada periode
Visibility Quality Index
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avg pada periode
Traffic Exposure Index
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avg pada periode
Audience Match Index
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avg pada periode
Total Performance Summary
Avg Exposure / Day
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turunan dari Monthly Impressions
Avg Unique Reach / Day
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Benchmark: –
turunan dari Monthly Reach
Avg Frequency
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Impressions ÷ Reach
Estimated Monthly Exposure (sum)
Model A: Gross
Model B: Effective Unique
Preset: Benchmark (Closer to market)
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Benchmark: –
sum pada periode
Business Potential Score
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avg pada periode
AVERAGE PERFORMANCE SUMMARY
Impressions & Reach (Day / Week / Month)
Day
Week
Month
Mini Map
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Open Map Analytics
Nearby POI (context)
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OOH Location Photo
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Click to enlarge
Photo will appear after selecting a location.
OOH Location Photo
OOH LOCATION PHOTO
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(Included in PDF export)
Hourly Traffic Pattern
Estimated potential views by hour
Gender
Age Distribution
Vehicle Types
Place Category
Interest Segmentation
Insights
berdasarkan periode terpilih
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